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Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld List Price: $14.00 Sale Price: $11.78 You save: $2.22 (16%)   Eligible for free shipping! Availability: Usually ships in 24 hours See Reviews For This Product Description Branding has become so successful and so ubiquitous that even cultural institutions have embraced it. In this witty and trenchant social analysis, James Twitchell shows how churches, universities, and museums have learned to embrace Madison Avenue rather than risk losing market share.Branded Nation uncovers a society where megachurches resemble shopping malls (and not by accident); where a university lives or dies on the talents of its image makers -- and its ranking in U.S. News & World Report; and where museums have turned to motorcycle exhibits and fashion shows to bolster revenue, even franchising their own institutions into brands. In short, says Twitchell, high culture is beginning to look more and more like the rest of our culture. But in perhaps his most subversive observation, he doesn't condemn this trend; on the contrary, he believes that branding may be invigorating our high culture, bringing it to new audiences and making it a more integral part of our lives.Savvy, sharply observed, and bitingly funny, Branded Nation is sure to both enlighten and entertain.

Entrepreneurship, Volume 9: Frameworks & Empirical Investigations from Forthcoming Leaders of European Research (Advances in Entrepreneurship, Firm Emergence and Growth) Sale Price: $116.95   Eligible for free shipping! Availability: Usually ships in 24 hours See Reviews For This Product Description Among the major ways researchers think about research topics and approaches, the lesson of these ten chapters by many of the new breed of European entrepreneurship researchers is that those values and world-views which have traditionally been the hallmark of the European approach, remain evident as the underpinnings of the new breed approach. In doing so, the field of entrepreneurship will grow in terms of the range of ideas, data sources, and techniques. It will also grow more competitive, initially through the addition of new people, but as their ideas begin to gain traction, as differing worldviews and approaches come to the fore, and perhaps sometimes into conflict. However, that sort of exchange, one which broadens each participant, is what science and academia is all about, and the new breed, through efforts such as the volume you are holding, are working to initiate that process. This title highlights 'new breed' thinking and focuses on European entrepreneurship. This book series is available electronically at website.

Challenges and Controversies in Management Research (Routledge Advances in Management and Business Studies) Sale Price: $150.00   Eligible for free shipping! Availability: Usually ships in 1 to 3 weeks See Reviews For This Product Description Challenges and Controversies in Management Research explores the history and cultural context, current issues and controversies and potential development of research in the field of management. The collection of essays is written by scholars of international standing, and the chapters address the development of management research in one or another continent, the need for global collaboration, the current state of management research and the development of the business school setting in which that research takes place. Factors affecting management research are explored in detail, giving consideration to the relationship between teaching, ethical conduct, publication, quality audits, collegiality and research. Contributions in the book also explore the development and usefulness of theories in management research and consider the relevance of management research and its applicability for management practice, policy-makers and the voluntary sector. A final section of contributions explores the future challenges for management research including the realization of reflexivity, the enduring gender bias of the management field, the future of theory, the patterns of development of new areas of management research and the need to manage large databases.

American Universities in a Global Market (National Bureau of Economic Research Conference Report) List Price: $99.00 Sale Price: $63.84 You save: $35.16 (36%)   Eligible for free shipping! Availability: Usually ships in 24 hours See Reviews For This Product Description In recent years, America’s position of leadership in the world has been challenged in many ways. One significant shift is that the country’s position as the preeminent global leader in higher education, particularly in the fields of science and technology, has come into question. American Universities in a Global Market addresses the variety of issues crucial to understanding this change. The volume examines the various factors that contributed to America’s success in higher education, including openness to people and ideas, generous governmental support, and a tradition of decentralized friendly competition. It also explores the advantages of holding a dominant position in this marketplace and examines the current state of American higher education in a comparative context, placing particular emphasis on how market forces affect universities. The book also discusses the differences in quality among students and institutions around the world and sheds light on the singular aspects of American higher education.

Globality: Competing with Everyone from Everywhere for Everything List Price: $26.99 Sale Price: $3.83 See Reviews For This Product Description Globalization is about Americans outsourcing product development and services to other countries. Globality is the next step, where rapidly developing economies from around the world are now competing with us head to head. The authors present a strong case that the economic climate in which we have lived is going to change in unprecedented ways."...their insights into the competitive battle in emerging markets are so keen." -William J. Holstein of The New York Times"Many American chief executives, it turns out, are aiming at emerging markets...And they will find many insights into prevailing in those battles in this book." -William J. Holstein of The New York Times"...for any corporate strategist pondering the challenges and opportunities of globalization, this book is an indispensable guide." -John Cummings of Business Finance"While the global economy has been a hot topic for at least two decades, it is in constant need of updating ...GLOBALITY...does the job nicely." - BNET"[This] vividly detailed tome describes the latest shift in globalization from a one-way street of Western domination to an increasingly competitive global playing field, where businesses from once-discounted nations are solidifying their standing." - CIO Insight"Whatever the next New World Order turns out to be, the advice in GLOBALITY will come in useful, for multinationals and individual workers alike." -Business Pundit"A smart discourse on how local companies in developing economies, suchas China, India and Brazil, are bucking tradition and going for broke ontheir own terms..." -BNET"This book is a must-read for leaders of companies in the developed world who want to get into the globality act and stay in it." - Cecil Johnson, McClatchy-Tribune News "Get ready for a new wave of challengers, 'bursting their way onto the big stage.' So say the three authors of this smart analysis about the latest developments in global competition" - Andrea Sachs of TIME

Managing Britannia: Culture and Management in Modern Britain Sale Price: $25.90   Eligible for free shipping! Availability: Usually ships in 24 hours See Reviews For This Product Description For more than thirty years the solution to all Britain's problems has been better management. As a result management schools now dominate higher education and managers are at work everywhere developing 'strategies', delivering 'systems' and defining quantifiable 'outcomes'. The consummation of the process has been New Labour's 'rebranding' of Britain as afully manageable commodity.Yet, strangely, things often seem worse organised than before. There are noe more managers on the rail network than train drivers, yet the benefits of modern management of railways, schools, hospitals, universitys, art centres, BBC, churches . . . are hard to find.This is because there is one flaw in the great vision of a managed society: 'management' does not exist--the academic study of 'management science' and the assumtion that there are universal management skills are bogus. This book shows how modern managment practicea have all but destroyed politics, education, culture and religion--modern manaement is not the cure but the cause of many of our national ills.

Global Diversity: Winning Customers and Engaging Employees Within World Markets List Price: $35.00 Sale Price: $32.42 You save: $2.58 (7%)   Eligible for free shipping! Availability: Usually ships in 24 hours See Reviews For This Product Description Mastering global business requires that leaders and managers fully understand the differences that exist within countries as well as between them. MeridianEaton Global is the leading consultancy to major multinational organizations expanding their business overseas. Drawing on years of actual experience in country, Global Diversity presents the key variables that are relevant in 8 important markets: China, Egypt, India, Japan, the United Kingdom, Mexico, Russia and the United States. Each country is explored in depth, specifically its cultures within cultures, and recommendations are made for realizing local market opportunities. Finally, a 6-step plan for developing and effective diversity strategy leverages the true variety that exists within each country.

The Development of University-Based Entrepreneurship Ecosystems: Global Practices Sale Price: $99.95   Eligible for free shipping! Availability: Usually ships in 24 hours See Reviews For This Product Description Entrepreneurship and innovation are increasingly viewed as key contributors to global economic and social development. University-based entrepreneurship ecosystems provide a supportive context in which entrepreneurship and innovation can thrive. In that vein, this book provides critical insight based on cutting-edge analyses of how to frame, design, launch, and sustain efforts in the area of entrepreneurship. Seven success factors were derived from an in-depth analysis of six leading, and very different, university-based entrepreneurship ecosystems in North America, Latin America, Europe, and Asia. These seven success factors are: (1) senior leadership vision, engagement and sponsorship; (2) strong programmatic and faculty leadership; (3) sustained commitment over a long period of time; (4) commitment of substantial financial resources; (5) commitment to continuing innovation in curriculum and programs; (6) an appropriate organizational infrastructure; and (7) commitment to building the extended enterprise and achieving critical mass. Based on these success factors, the authors provide a series of recommendations for the development of a comprehensive university-based entrepreneurship ecosystem. This major assessment of how best to drive university-based entrepreneurship ecosystems is essential reading for anyone involved in higher education (particularly provosts, deans, and professors), government agencies concerned with socio-economic development, and all those concerned with helping entrepreneurship ecosystems to flourish.

The Conservatives under David Cameron: Built to Last? Sale Price: $90.00   Eligible for free shipping! Availability: Usually ships in 24 hours See Reviews For This Product Description The Conservatives under David Cameron provides the first and definitive analysis of the development of New Conservative ideology and policy during the tenure of David Cameron, identifying both continuity and change, and evaluating the partys fitness to govern.