MBA School Rankings

Hult Business School

Hult International Business School

Sales and Marketing Training

A career in Marketing generally means ensuring a product is "sold" ie, understanding the dynamics of the target audience and making decisions and formulating strategies to increase sales and brand value of a product.

The Prospectus

Marketing in its broadest sense is to get people and products. The sales and marketing opportunities are enormous. However, most organizations prefer that their students gain experience in sales before joining the product management and marketing.

The companies that recruit on campus are usually from industries such as:
FMCG (Fast Moving Consumer Goods): Procter and Gamble, Unilever, Glaxo-Smith Kline, Pepsi, Nestle, Johnson & Johnson, Marico, Heinz, etc.
Consumer durables: BPL, Blowplast, Godrej & Boyce, Maruti Udyog Ltd., Whirlpool, etc.

There is also a great demand for the sales and marketing staff of the divisions in the home market of companies, market research firms, advertising agencies, houses of industrial, consulting firms, banks, financial institutions, government and nongovernmental organizations that offer employment opportunities for professionals marketing.

Employment

Marketing

1.) Identify the target market of a product - working mill market researchers to understand demographics and dynamics of the target market group.
2.) Build product marketing strategy - pricing strategy, branding, advertising, promotions, tie-ups, press releases, etc.
3.) Continuous monitoring of changing trends and consumer tastes and transmit the same to the product development team
4.) Liasioning with external agencies, such as - advertising, market research, event management, public relations, etc.
5.) Monitoring of competitor moves and strategies for their products

Sales

1.) Establishes sales targets for products
2.) Appoints Distributors and retailers selling their products
3.) Market works or field - ensures retailers are pushing their products and are putting / promotion favorably product in their stores / Showrooms
4.) Ensuring that the product is available in the market and no shortage of supply
5.) Acts as a control point for the company - direct interaction with the consumer and can therefore better understand their impulses or needs and problems.
6.) Provides retail pay their dues on time
7.) Translate promotion schemes to reality
8.) Ensure all sales targets are met.

Traits personality

1.) Creative and innovative
2.) Ability to work hard
3.) Excellent communication / sales skills
4.) Convincing Good skills
Personal skills 5.) Good things
6.) Organized approach
7.) Ability to work under stress and pressure

Salaries

1.) Starting salary - RS. 3.4 Lacs per annum after PG degree
2.) Head of Marketing / Sales - R 40 to 60 per year Lacs

Study Routes

1.) After XII (any stream), graduation in any sequence that can be done
2.) PG Degrees - Sales or an MBA in marketing.

Places to Study

Diplomas in Business Administration (MBA) in marketing.

1.) Indian Institute of Management (IIM), Ahmedabad, Calcutta, Bangalore, Lucknow, Khozikhone,
2.) FMS, New Delhi,
3.) XLRI, Jamshedpur
4.) Jamnalal Bajaj (JBIMS), Mumbai
5.) SP Jain, Mumbai
6.) Narsee Monjee Institute of Management Studies, Mumbai
7.) Symbiosis, Pune
8.) XIM, Bhubhaneshwar
9.) MDI, Gurgaon
10.) IMT, Ghaziabad
11.) IMI, New Delhi,
12.) IIFT, New Delhi,

Overseas Schools

Australia

1.) Murdoch Business School, Murdoch University, Perth
2.) Carrick Institute of Education
3.) Sydney Business School and Technology
4.) LeCordon Bleu International
5.) University of Western Australia 's Business

United Kingdom

1.) Regents Business School
2.) Aston Business School
3.) Henley Management School
4.) Grafton College of Management Sciences
5.) London School of Law and Management

U.S.
6.) Kellogg School of Management
7.) Hult International Business School
8.) From the University of Tennessee
9.) Southern States University
10.) Manhattan Institute of Management
11.) University of Washington Business School.

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