MBA School Rankings

Description

This guide provides concise, step by step instructions for starting an online affiliate sales business. There's no merchandise to buy and nothing to ship. Basically, all you do is sit back and collect commissions.

Description

Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune—the customer. The Portable MBA in Marketing, Second Edition is dedicated to the principle that the only guarantee for continued success is a consistent focus on and attention to customer needs, preferences, and expectations. This powerful tool for business success in the twenty-first century furnishes bright, ambitious managers with a solid grounding in MBA-level marketing theory and practice. Fully updated and expanded, this new edition emphasizes fresh marketing strategies and cutting-edge marketing concepts and techniques that help keep you in touch with your customers. It focuses on the key issues facing companies today, including how to outperform competitors, anticipate future trends, improve advertising and sales, build customer loyalty, and market on the Internet. Witty, well-written, and packed with plenty of new real-world examples, The Portable MBA in Marketing, Second Edition brings you up to date with the latest marketing ideas and techniques, including: New negotiation skills for salespeople Current marketing strategies Innovative approaches to qualitative research that deepen your understanding of your customers Hot topics such as cohort marketing, person-to-person marketing, and marketing on the Internet. Written by two leading educators/marketing consultants and drawing material from the world's finest MBA programs, The Portable MBA in Marketing, Second Edition covers all the marketing innovations of the past decade in an engaging, accessible format that gets you to the information you need quickly and easily. It's the fastest way to give yourself the intellectual currency you need to market your products, services, and ideas at a whole new level. The Portable MBA Series The Portable MBA, with over 350,000 copies sold, continues to provide instant "MBA literacy" to managers, professionals, and business owners. Wiley's Portable MBA Series now takes this idea one step further by providing readers with a continuing business education. Titles provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics. SERIES TITLES: Core Curriculum The Portable MBA, Third Edition The Portable MBA in Economics The Portable MBA in Entrepreneurship, Second Edition The Portable MBA in Finance and Accounting, Second Edition The Portable MBA in Investment The Portable MBA in Management The Portable MBA in Marketing, Second Edition The Portable MBA in Strategy. Vital Business Topics Real-Time Strategy New Product Development Total Quality Management, Second Edition Psychology for Leaders Market-Driven Management. Also Available The Portable MBA Desk Reference The Portable MBA in Entrepreneurship Case Studies Praise for ThePORTABLE MBA in Marketing, second edition "I'm really 'gung-ho' about this book. If you follow its advice, your customers will become your 'raving fans.' Everyone needs to understand and apply these essential principles to attract and retain delighted customers." —Ken Blanchard author of the bestseller The One Minute Manager. "Helps you keep your eye on the all-important marketing ball. Infused with turbocharged examples and the latest cutting-edge concepts. . . . [You'll learn] winning strategies and actions that will propel you successfully well beyond the millennium. This fully revised book will do wonders to improve your marketing game!" —Scott H. Creelman, Executive Vice President Spalding Sports Worldwide. "Translates the MBA marketing curriculum in a thorough and fascinating manner for practical use in the real world of business. Extensively updated, it's chock full of success-building case histories . . . a must read." — Dr. Paul Green, Professor of Marketing The Wharton School. "An in-depth treatment of all key subjects that anyone interested in marketing needs to know." —Jim Jubelierer, Senior Consultant Burke Customer Satisfaction Associates. "Reveals the 'secrets' of success in a lively and engaging manner. From research to advertising, from product development to sales, the authors show how it's really done. It delivers a 'street-smart' MBA in marketing!" —Catherine McKinney, Director of Retail and Consumer Marketing Research Levi Strauss & Company.

Description

Your fastest route to a whole new level of marketing prowess! When those big marketing decisions loom and success hangs in the balance, you need reliable, authoritative information immediately—not tomorrow, not next week, NOW! With The Fast Forward MBA in Marketing as your constant companion, you've got it! In this resource you'll find clear, concise coverage of the complete range of essential marketing topics in a format designed especially for people who need answers quickly. You'll also find cutting-edge ideas from highly regarded thinkers and doers and the world's best MBA programs. This indispensable guide brings you: Essential marketing concepts—product, price, place, and promotion A rapid-fire overview of marketing innovations, technological breakthroughs, and important trends of the past decade The latest methods and suggestions for solving your toughest marketing problems Cutting-edge articles from Marketing Tools magazine that illustrate how successful entrepreneurs and businesses employ these concepts in the real world Multiple access points —index, cross-references, and icons — that lead you quickly to the answers you need A convenient format with short, lively entries that tell you what you need to know without bogging you down in theory Whether you're a hard-driving entrepreneur, a busy marketing specialist or manager, or a recent graduate eager to make your way in the business world, The Fast Forward MBA in Marketing puts the knowledge you need where you need it most —right in the palm of your hand.

Description

Included in this book are three full-length practice exams which provide detailed explanations to all exam questions and are based on the most recently administered CLEP subject examination in Principles of Marketing. Also included is an extensive review of all the important facts, concepts, and theories of marketing that will be encountered on the exam. For adults who are planning to enroll in college and are looking to gain credit for Principles of Marketing.

Description

The Fast Forward MBA in Selling brings you the information you need when you need it most–now! "Joy Baldridge’s ‘Golden Nuggets™’ are smart, effective, and entertaining. If increasing sales revenue is your goal, then this book is for you."–Mitch Fox, Publisher, Vanity Fair "Intensive, intelligent training."–Carlo Vittorini, Publisher, Parade Here are all the tools you need to maximize revenue and become a leader in today’s selling environment. You’ll discover how to: Turn "no’s" into "yes’s" Strategically target, penetrate, and leverage new and existing business Increase your sales and profits by staying locked on your goals Increase confidence and momentum to gain competitive advantage And much more From the creators of the bestselling Portable MBA series comes The Fast Forward MBA ... A quick way to brush up on new ideas An easy-to-use format that fits in any briefcase Real-world information that you can put to use now!

Description

A totally revised new edition of the bestselling guide to business school basics The bestselling book that invented the "MBA in a book" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics. This new revised and expanded edition continues that long tradition with practical, real-world business insight from faculty members from the prestigious Darden School at the University of Virginia. With 50 percent new material, including new chapters on such topics as emerging economies, enterprise risk management, consumer behavior, managing teams, and up-to-date career advice, this is the best Portable MBA ever. Covers all the core topics you'd learn in business school, including finance, accounting, marketing, economics, ethics, operations management, management and leadership, and strategy. Every chapter is totally updated and seven new chapters have been added on vital business topics Includes case studies and interactive web-based examples Whether you own your own small business or work in a major corporate office, The Portable MBA gives you the comprehensive information and rich understanding of the business world that you need.

Features

• ISBN13: 9780470481295
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Description

Beginning with fast-paced but thorough tutorials of the basics of working with the Internet, this guide gives the executive user an overview of Web browsing, the Internet's architecture, e-mail, newsgroups, and FTP (File Transfer Protocol) servers. Ways to use these tools to perform business research and techniques for using online business and government resources are discussed. Also included are step-by-step instructions for six common Internet business projects, including setting up a Web site, setting up a Web store, publishing an e-mail newsletter, using the Internet for publicity and promotion, using the Internet to recruit and as an employment tool, and setting up and managing an investment portfolio.

Description

Exploit the powerful marketing/segmentation opportunities for new ventures Marketing is of critical importance to the success of any entrepreneurial venture–and this book gives you the marketing methods, tools, and tactics necessary for successfully building and launching your new business opportunity, especially for e-commerce. Entrepreneurial Marketing combines entrepreneurial expertise with Wharton School business know-how to provide sophisticated marketing approaches that can dramatically reduce the failure rate of new ventures. By adopting entrepreneurial marketing thinking, you’ll master effective ways to: Identify your target market(s) Develop and evaluate new products and services Determine the role of the sales force Get the most from advertising and publicity Utilize the Internet for name recognition and brand building "If you’re unconvinced that marketing makes or breaks entrepreneurial ventures, you’ll change your mind after reading this book. The Internet, global distribution, and consolidation all create new challenges and opportunities for today’s entrepreneurs. The authors offer sound advice and the same kind of solid direction you would pay hundreds of thousands of dollars to buy from a consulting firm. I’ve used many of these techniques, with Len Lodish’s help, to grow our business from 50f the market to over 50%."–Ralph Guild, Chairman and CEO, Interep "This book is filled with valuable and productive concepts, methods, ideas, and paradigms. These concepts have been an important contribution to Synergy’s performance–four consecutive appearances on the Inc. 500 list and a compound growth rate of 80% to current profitable revenue in excess of $20,000,000–all from initial capital of less than $100,000. A must have for entrepreneurs."–Mark Stiffler, Founder and CEO, Synergy, Inc.