MBA School Rankings

Description

Included in this book are three full-length practice exams which provide detailed explanations to all exam questions and are based on the most recently administered CLEP subject examination in Principles of Marketing. Also included is an extensive review of all the important facts, concepts, and theories of marketing that will be encountered on the exam. For adults who are planning to enroll in college and are looking to gain credit for Principles of Marketing.

Description

REA … Real review, Real practice, Real results. An easier path to a college degree – get college credits without the classes. CLEP Principles of MarketingBased on today’s official CLEP exam Are you prepared to excel on the CLEP?    * Take the first practice test to discover what you know and what you should know* Set up a flexible study schedule by following our easy timeline* Use REA's advice to ready yourself for proper study and success Study what you need to know to pass the exam * The book's on-target subject review features coverage of all topics on the official CLEP exam, including marketing concepts, theories, consumer behavior, product concepts, and more* Key tutorials enhance specific abilities needed on the test* Targeted drills increase comprehension and help organize study Practice for real* Create the closest experience to test-day conditions with 3 full-length practice tests* Chart your progress with full and detailed explanations of all answers* Boost your confidence with test-taking strategies and experienced advice Specially Written for Solo Test Preparation! REA is the acknowledged leader in CLEP preparation, with the most extensive library of CLEP titles and software available. Most titles are also offered with REA's exclusive TESTware software to make your practice more effective and more like exam day. REA's CLEP Prep guides will help you get valuable credits, save on tuition, and advance your chosen career by earning a college degree.

Description

REA … Real review, Real practice, Real results. An easier path to a college degree – get college credits without the classes. CLEP PRINCIPLES OF MARKETING – with TESTwareIncludes CD with timed practice tests, instant scoring, and more.Based on today’s official CLEP exam Are you prepared to excel on the CLEP?    * Take the first practice test to discover what you know and what you should know* Set up a flexible study schedule by following our easy timeline* Use REA's advice to ready yourself for proper study and success Study what you need to know to pass the exam * The book's on-target subject review features coverage of all topics on the official CLEP exam, including marketing concepts, theories, consumer behavior, product concepts, and more* Key tutorials enhance specific abilities needed on the test* Targeted drills increase comprehension and help organize study Practice for real* Create the closest experience to test-day conditions with 2 of the book’s 3 full-length practice tests on REA’s TESTware CD, featuring test-taking against the clock, instant scoring by topic, handy mark-and-return function, pause function, and more.* OR choose paper-and-pencil testing at your own pace* Chart your progress with full and detailed explanations of all answers* Boost your confidence with test-taking strategies and experienced advice Specially Written for Solo Test Preparation! REA is the acknowledged leader in CLEP preparation, with the most extensive library of CLEP titles and software available. Most titles are also offered with REA's exclusive TESTware software to make your practice more effective and more like exam day. REA's CLEP Prep guides will help you get valuable credits, save on tuition, and advance your chosen career by earning a college degree.

Features

• ISBN13: 9780738601175
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Description

This revised and updated edition of the classic MBA guide provides a complete explanation of what top schools look for, plus a step-by-step guide to the entire application process. Included are more than a hundred successful essays and in-depth advice from more than 30 admissions directors. In addition, this guide shows applicants how to: - Develop an optimal marketing strategy - Assess and upgrade their credentials - Choose the right program - Write high-quality essays - Choose and then manage recommenders - Ace interviews - Prepare for business school and get the most out of it

Description

Fate is late! For women 35 to 95, it’s time to get proactive if you want to find a husband. The rules for finding the right mate change later in life, as there are fewer eligible men and fewer opportunities to meet them. Now successful dating coach Rachel Greenwald shares her proven 15-step action program based on simple marketing tactics she learned at Harvard Business School. These innovative and smart tactics will empower any woman to find a husband quickly and efficiently–and not just any husband: a wonderful husband.In this practical no-nonsense guide, Greenwald tells women how to package their assets, develop a personal brand, leverage niche marketing, use direct mail and telemarketing to get the word out, establish a husband-hunting budget, and hold quarterly performance reviews to assess the results. She also shows women how to use these strategies in the world of online dating and how to avoid common pitfalls. Greenwald’s 15 steps form a unique and effective plan for any woman who wants to jump-start her dating life and enrich her portfolio of potential husbands.

Features

• ISBN13: 9780345466266
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Description

The Sustainable MBA: A Guide to Business Schools that are Making a Difference, presents a one-of-a-kind overview of leading MBA programs and how they are integrating social, ethical and environmental impact into their academic and extracurricular offerings. The Sustainable MBA is a tremendous resource for those interested in how business education can help future leaders balance profits with wider societal concerns. Providing highlights on over 150 MBA programs located in 20 plus countries-including course offerings, activities, clubs, joint degrees, and career resources-this book is a must-have for any prospective business student interested in creating positive change in the world. This publication is also essential for any business professional or faculty practitioner who wants to gain an in-depth understanding of how academic institutions are preparing future business leaders to be champions of corporate citizenship and sustainability.

Description

Text presents today's best-of-the-best strategies and skills in an MBA-level interviewing how-to guide. Provides 100 Tough Questions and Sample Answers. Covers how to dress for an interview, what to say, what not to say, and more. Softcover. DLC: Employment interviewing. Book Description: How to Interview Like a Top MBA presents interview strategies that help graduates of the nation's top business schools get the best jobs with the highest salaries. Provides 100 Tough Questions and Sample Answers. Interviewing for a job is more than answering questions. The most successful candidates are those who've done their homework, who come prepared with polished answers for every question, and who know how to steer the conversation where they want it to go. Now professional career coach Shelly Leanne--a Harvard graduate--teaches job seekers proven interview techniques taught at the nation's top business schools. How to Interview Like a Top MBA arms job seekers with: · Insights and advice from top corporate executives, headhunters, and MBA program administrators · Worksheets, charts, diagrams, and other valuable tools for creating a customized interview strategy and plan of action · Valuable lessons on how to read interviewer signals, take control of an interview, turn weaknesses into strengths, ask the right questions, and much more

Features

• ISBN13: 9780071418270
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Description

An updated and revised edition of a bestselling guide to project management The first edition of The Fast Forward MBA in Project Management sold over 100,000 copies and has been widely adopted in university courses and corporate training programs around the world. The book teaches the basic methods for defining, planning, and tracking a project, as well as techniques for leading and building strong project teams. This new edition includes: Downloadable, customizable project management forms Study aids for passing the popular Project Management Professional certification exam Guidelines for building high-performance project teams New examples of project management at work in the 21st century Eric Verzuh (Seattle, WA) is certified by the Project Management Institute and is President of The Versatile Company, which delivers project management training and consulting services to such companies as Adobe Systems, Inc., GE, Lockheed Martin, Nordstrom, and the United States Postal Service. He is also the author of The Portable MBA in Project Management (0-471-26899-2), from Wiley.

Until the early '90s, project management was definitely located somewhere near the unsexy end of the business spectrum. But now, with the rise of downsizing and outsourcing, it has become one of the hot disciplines. Professional membership of the U.S.-based Project Management Institute has quadrupled in the last decade, and Microsoft claimed recently to have over 2 million users worldwide of its project-management software. The reasons for this growth are simple. Project management is about managing "projects," that is, unique pieces of work (as opposed to ongoing operations). Downsizing, outsourcing, and the accelerating pace of change have meant that, increasingly, work is carried out on an ad-hoc, one-off project basis. The Fast Forward MBA in Project Management is designed as an advanced textbook for businesspeople with a grasp of the basics and insufficient time (or inclination) to go back to school to learn more. Written by Eric Verzuh, president of the Versatile Company, a leading project-management consultancy, this is not a heavy academic text. Like the rest of the Fast Forward series, this book is designed to let the reader extract maximum information in minimum time. There is a strong use of graphics with tables, charts cross-heads, and bullet points. Important passages are flagged in bold and/or emblazoned with the words key concept. When you read it, you realize that there is nothing magical about project management, just the application of careful common sense. The book covers all the basic stuff like planning, time-tabling, quantity and price estimation, resource allocation, and scheduling. But it also acknowledges that there is inevitably a political dimension to every project, no matter how small. So it has important sections on how to ensure that all the stakeholders in the project are kept "on board" and the importance of communication. As Verzuh states in his introduction, "Every project participant from part-time team member to executive sponsor, becomes more effective once he or she understands the basics of project management." Really, this is a book about management that every manager should read, whether he or she has a project or not. --Alex Benady

Description

Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune—the customer. The Portable MBA in Marketing, Second Edition is dedicated to the principle that the only guarantee for continued success is a consistent focus on and attention to customer needs, preferences, and expectations. This powerful tool for business success in the twenty-first century furnishes bright, ambitious managers with a solid grounding in MBA-level marketing theory and practice. Fully updated and expanded, this new edition emphasizes fresh marketing strategies and cutting-edge marketing concepts and techniques that help keep you in touch with your customers. It focuses on the key issues facing companies today, including how to outperform competitors, anticipate future trends, improve advertising and sales, build customer loyalty, and market on the Internet. Witty, well-written, and packed with plenty of new real-world examples, The Portable MBA in Marketing, Second Edition brings you up to date with the latest marketing ideas and techniques, including: New negotiation skills for salespeople Current marketing strategies Innovative approaches to qualitative research that deepen your understanding of your customers Hot topics such as cohort marketing, person-to-person marketing, and marketing on the Internet. Written by two leading educators/marketing consultants and drawing material from the world's finest MBA programs, The Portable MBA in Marketing, Second Edition covers all the marketing innovations of the past decade in an engaging, accessible format that gets you to the information you need quickly and easily. It's the fastest way to give yourself the intellectual currency you need to market your products, services, and ideas at a whole new level. The Portable MBA Series The Portable MBA, with over 350,000 copies sold, continues to provide instant "MBA literacy" to managers, professionals, and business owners. Wiley's Portable MBA Series now takes this idea one step further by providing readers with a continuing business education. Titles provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics. SERIES TITLES: Core Curriculum The Portable MBA, Third Edition The Portable MBA in Economics The Portable MBA in Entrepreneurship, Second Edition The Portable MBA in Finance and Accounting, Second Edition The Portable MBA in Investment The Portable MBA in Management The Portable MBA in Marketing, Second Edition The Portable MBA in Strategy. Vital Business Topics Real-Time Strategy New Product Development Total Quality Management, Second Edition Psychology for Leaders Market-Driven Management. Also Available The Portable MBA Desk Reference The Portable MBA in Entrepreneurship Case Studies Praise for ThePORTABLE MBA in Marketing, second edition "I'm really 'gung-ho' about this book. If you follow its advice, your customers will become your 'raving fans.' Everyone needs to understand and apply these essential principles to attract and retain delighted customers." —Ken Blanchard author of the bestseller The One Minute Manager. "Helps you keep your eye on the all-important marketing ball. Infused with turbocharged examples and the latest cutting-edge concepts. . . . [You'll learn] winning strategies and actions that will propel you successfully well beyond the millennium. This fully revised book will do wonders to improve your marketing game!" —Scott H. Creelman, Executive Vice President Spalding Sports Worldwide. "Translates the MBA marketing curriculum in a thorough and fascinating manner for practical use in the real world of business. Extensively updated, it's chock full of success-building case histories . . . a must read." — Dr. Paul Green, Professor of Marketing The Wharton School. "An in-depth treatment of all key subjects that anyone interested in marketing needs to know." —Jim Jubelierer, Senior Consultant Burke Customer Satisfaction Associates. "Reveals the 'secrets' of success in a lively and engaging manner. From research to advertising, from product development to sales, the authors show how it's really done. It delivers a 'street-smart' MBA in marketing!" —Catherine McKinney, Director of Retail and Consumer Marketing Research Levi Strauss & Company.

Description

Leadership development is a planned effort that enhances the learner's capacity to lead people. Building on the success of the first edition, Linkage conducted a study of over 300 top organizations and their needs in organizational change and leadership development that identifies approaches to leadership development that have proven to be successful. The work offers practical "how-to" instructions developing leaders and engaging in leadership development. It provides current in-depth models, assessments, tools, and other instruments that can be used for immediate application within a variety of organizations.